Honeywell Process Solutions (HPS) is part of the $28 billion Honeywell Group, providing leading-edge automation and control solutions, equipment and services worldwide to process industries such as refining, oil and gas, pulp and paper, mining, minerals and metals, chemicals, pharmaceuticals and power generation. When Rees & Company were briefed by the EMEA (Europe, Middle East and Africa) region to produce a portfolio of marketing communications to address specific messages to each of these sectors, we worked within the company’s comprehensive brand guidelines, taking geographical and cultural differences into consideration, to create an end product that not only looks beautiful but really does justice to the breathtaking capabilities of the brand.
Working within brand guidelines, we developed a series of advertisements to communicate Honeywell Process Solutions messages to their various process industry customer segments. We carefully selected striking images that reflect both cultural and geographical variations and the different industry sectors.
HoneywellUsers’ Group Conference Handbook
A key document for all Honeywell Users' Group Conferences, the agenda handbook contains important information about each Conference including timetables, session descriptions, speaker information and biographies alongside demo room and location maps. Each year since 2006 we've developed a theme and ensured that these handbooks are not only stylish, but also clearly laid out and easy to navigate.
The dramatic photography sourced by Rees & Company for this corporate calendar for Honeywell Process Solutions customers illustrates the variety of industry segments served – from refining, chemicals and oil & Gas, to pharmaceuticals, pulp and paper. An elegant design that provides a welcome addition to any desktop!
HoneywellUsers' Group Conference
The annual series of regional Users Group Conferences is one of the key elements of the HPS international marketing communications programme. These events bring together customers from all industries served, to share their knowledge and experience and learn about new products. When Rees & Company were briefed to interpret the theme for the company’s EMEA regional Honeywell Users Group Conference, we worked within brand guidelines to create a sleek, understated image used across all signage, display and literature.
Rees & Company are briefed on an on-going basis to produce literature such as data sheets, product materials, newsletters, invitations and catalogues for Honeywell Process Solutions. We make sure that all design elements of each piece share a common approach and are created within the corporate guidelines. Colour photography emphasises the key message behind each piece and the internal layouts feature spectacular industry-specific and abstract photography.
Honeywell Process Solutions briefed Rees & Company to create and produce a series of graphic displays for the many exhibitions and road-shows they attend across the EMEA region every year. They needed a design that would be consistent and corporate in style and appearance but which could be adapted to address the various industry sectors served. Here, we kept the black silhouette and text areas as a constant, changing the imagery beyond to reflect the relevant industry sector.