Audio mixing console manufacturer Calrec are broadcast industry specialists. With products among the most widely-used by TV stations and outside broadcast operations worldwide, they’re a big name, but customer feedback, confirmed by our research, indicated that Calrec’s outdated brand image was lagging behind their innovative product road-map.
Calrec commissioned Rees & Company to breathe new life into the brand, so we focused on highlighting their strong broadcast heritage, providing a high profile launch-pad for an exciting new product range. We re-designed everything from the logo, strapline and website to product literature, advertising, newsletters and new media animations. The effect is truly dazzling, allowing Calrec to step out of the shade!