Art Under a Monkey

Art Under a Monkey

Rebrand

When the creative team at Rees & Company were approached to develop a brand identity by a trendy new company called Art Under a Monkey, we thought they were bananas. What does a monkey have to do with challenging prejudice in the art world, we wondered? So we asked them to explain…


The company’s aim is to source and market one-off pieces for a maximum price of £500 (or in cockney speak, ‘a monkey’), removing the intimidation and price barriers so often associated with buying art. The typography and monkey image were specially drawn by Rees & Company, and the result not only wittily leverages the company name, but also delivers the cheeky and unique brand personality that the owners hoped to achieve. This was carried through the entire brand, from the initial logo through to company stationery, business cards, direct mailers and website design.

Art Under a Monkey Website

Art Under a Monkey

Website

Our website design expresses the fun, contemporary and accessible nature of Art Under a Monkey, maintaining the style and tone that we have used across the board, from the conception of brand identity to promotional materials and everything in between. The result? A seriously funky monkey!


www.artunderamonkey.co.uk